HIPPEAS are not your average snack, and this is evident right from the packaging. The organic chickpea brand was released into the market in July 2016, and it is already a very popular snack and still growing in popularity. The brilliant mind behind this amazing brand is Livio Bisterzo, the founder and CEO of Green Park Brands. And doesn’t the name say it all? The company is all about green products and processes, and this is actually one of the reasons why HIPPEAS have become such a popular snack.
HIPPEAS come in 6 unique flavors—Vegan White Cheddar, Pepper Powder, Maple Haze, Far Out Fajita, Happenin’ Hickory and Sriracha Sunshine. Bisterzo did a lot of market research before launching the products to ensure that they provided something that people would absolutely love. He also put a lot of effort and resources into marketing the products, hence the success of the brand. Their target market is the millenials, but everyone enjoys HIPPEAS—young and old alike. Green Park makes donations to an organization known as Farm Africa, which helps farmers in developing countries. Bisterzo also plans to buy land in Ethiopia and plant chickpeas. This will create many job opportunities in the country. Green Park is all about paying it forward, and this is what makes it stand out from other players in the industry.
About Livio Bisterzo
Livio Bisterzo has always been passionate about entrepreneurship. He studied marketing at a prestigious university in London and soon after he graduated, he started an events company. That was just the beginning of his entrepreneurial journey. He started several other businesses in a number of industries from fashion and beauty to food and hospitality. Bisterzo’s latest entrepreneurial venture was HIPPEAS, and it is clear that it is doing exceptionally well and is expected to grow into a global brand.
It is clear that Livio’s success was not handed to him on a silver platter. He is a man of vision and his foresight is what keeps him always on toes and looking for more opportunities to explore. Under his leadership, Green Park Brands is expected to release more amazing brands and grow into a global company.